Nicotine — Lets Talk

SUBSTANCES

NICOTINE

High Risk, New Forms, Same Addiction

Nicotine

Today's Nicotine The Science Myth Busters Scripts Articles

TODAY’S NICOTINE

What’s The Deal With Nicotine Today?

Growing up, most of us knew someone who smoked cigarettes or cigars, or used chewing tobacco. It wasn't until the 2010s that nicotine shifted toward aerosol products, and the vaping epidemic followed. Today's vapes, sleek disposables, and discreet pouches make nicotine easier to access, harder to spot, and far more potent than the products many parents picture. This section is here to help you understand what's out there, so you can talk about it with confidence.

A POPULAR E-CIGARETTE CALLED AN ‘ELF BAR’ CAN CONTAIN NICOTINE AMOUNTS THAT EQUAL 590 CIGARETTES IN A SINGLE BAR

THE SCIENCE

The Latest Research

The research on nicotine and the adolescent brain is clear, even as the products keep changing. These studies look at how nicotine shapes attention, mood, and addiction during the teen years, and why a brain that's still developing is so much more likely to get hooked, and stay hooked.

More Research

MYTH BUSTERS

Exploring Common Misconceptions About Nicotine

There are so many misconceptions about nicotine that it can be hard to know what's real, especially now that vapes and pouches have changed the whole picture. These myth busters are here to help you separate fact from fiction and respond with confidence, whether you're talking to a teen or another parent.

See the research

Myths Busted

Scripts

Conversation Starters

Nicotine is easy to hide and easy to underestimate. Pick the moment you're facing and you'll find a way to start, in words you can make your own.

You might say

Articles Worth Reading

Nicotine marketing moves fast, and much of it is built to reach teens long before parents know the product exists. These articles break down what's actually happening, from social media campaigns to the truth about vapes, to what’s happening in Marin.

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